Page cover

Viewing a Report

Supply'd's reports feature helps track performance, monitor trends, and gain insights to optimise decision-making.

With Supply'd you have the capability of running a multitude of reports, from sales to purchases to customers and write-offs, over various time periods, giving you an overview of your sales and purchases, both in table and graph format with the ability to compare various sales periods. You can also search, download and filter these reports.

Reports can read from various date references (order, delivery, shipped, and completed) and product identifiers (SKU, barcode or carton barcode), depending on your preferences.

👉 See the Report Settings document for instructions for setting those.

This document will guide you through:


Running & Viewing a Report

The first menu, which initially says Sales, gives you this selection:

The second menu, which initially says By Channel, will depend on the selection in the first menu. Column headings in the report, shown below for each menu selection, will also vary depending on the menu choices.

Click on the below tabs, or the links above) to see the second menu options and table headings for each selection.

Sales

Gives you an overview of all your sales within your selected time frame, sorted by the highest Gross Sales to the lowest.

Clicking the little arrow beside the Gross Sales tab will allow you to switch the sort order from highest-to-lowest to lowest-to-highest dollar sales amounts.

By Channel

Will show you the following values through your various sales Channels, such as, Supply'd, Online Store, Shopify etc.

  • Gross Sales

  • Net Sales

  • Tax

  • Average Sale (in $)

  • Sales (number of)

By Warehouse

The sales amounts for each Warehouse in dollar value and the number of sales.

  • Gross Sales

  • Net Sales

  • Tax

  • Average Sale (in $)

  • Sales (number of)

By Product

The sales amounts for each Product in dollar value and the numbers sold. Clicking on the product name will open that product's page.

  • Gross Sales

  • Net Sales

  • Average Sale

  • Tax

  • Sales (number of)

  • Qty (quantity)

By Department

The sales amounts for each Warehouse in dollar value and the number of sales.

  • Gross Sales

  • Net Sales

  • Tax

  • Average Sale

  • Sales (number of)

By Category

The sales amounts for each Category in dollar value and the numbers sold.

  • Gross Sales

  • Net Sales

  • Tax

  • Average Sale

  • Sales (number of)

  • Qty (quantity)

By Customer

The sales amounts for each Customer in dollar value and the numbers sold.

  • Gross Sales

  • Net Sales

  • Tax

  • Average Sale

  • Sales (number of)

By Group

The sales amounts for each customer Group in dollar value and the numbers sold.

  • Gross Sales

  • Net Sales

  • Tax

  • Average Sale

  • Sales (Number of)

By Delivery Date

The sales for each Delivery Date.

  • Order Number

  • Customer Name

  • Amount

  • Tax

  • Order Date

  • Delivery Date

  • Status

By Sales Rep

The sales statistics for each Sales Rep.

  • Gross Sales

  • Net Sales

  • Tax

  • Average Sale

  • Sales (Number of)

By Date

  • Gross Sales

  • Net Sales

  • Average Sale

  • Sales (Number of)

circle-check

circle-info

Gross vs Net Sales

If tax (such as GST) is applied to all products:

Gross Sales – Net Sales = Tax

The difference between these figures should equal the Tax column.


Comparison

This tab will show for all of the first column selections except for Inventory and Customers.

This tab allows you to compare statistics from the reports for the current period with previous periods. Selecting Custom Periods will open a Compare Periods form allowing you to input any number of periods. No Comparison will only show the data for the current period or the date range selected (see below).

When a comparison number of periods is selected, an All Fields tab will show, allowing you to select which fields you would like to compare values for.


Report Date Term Selection

Date periods can be selected by clicking on the date in the top right-hand corner.

A Custom Range can be set by clicking on Custom Range and selecting the first and last date to be included in the report.

Click to set these dates.


Common Discrepancies (Gotchas) - Why Reports Don’t Always Match

Reports can show different totals because some data may be missing or unassigned.

Examples:

  • Sales > By Product – Does not include unassigned product lines (often from imports or the PO AI Inbox).

  • Sales > By Customer – Does not include orders not linked to a customer.

  • Sales > By Delivery Date – Does not include orders without a delivery date.

  • Reports filtered by Department, Customer, Category, Group, Delivery Date, or Sales Rep – If something isn’t assigned, it won’t appear in the report.

If data is missing, totals won’t match.


Margin Reports & Cost of Goods (COGS)

Margin reports only work if products have Cost of Goods (COGS).

  • COGS comes from batch information in Inventory.

  • COGS is recorded when the full process is used, including Expenses.

  • If COGS is zero, Net Sales in margin reports will also be zero.

  • To get accurate margin reports, both Inventory and Expenses must be used.

This affects:

  • Margins > By (any option)

  • Sales by Channel vs Margin by Channel (Net Sales may not match if COGS is missing)


Gross vs Net Sales

If tax (such as GST) is applied to all products:

  • Gross Sales – Net Sales = Tax

The difference should match the Tax column.


Warehouse vs Product Reports

  • Sales > By Warehouse includes the full sale (products, shipping, fees, credits).

  • Sales > By Product only includes product line items.

The Product report does not include shipping, fees, or credits - which is why totals can differ.


In Short

Most differences happen because of:

  • Missing or unassigned data

  • Missing delivery dates

  • Missing COGS

  • Comparing full-sale reports with line-item reports


circle-info

Points to Note

1. How Totals are Calculated (The "Sum of Lines")

Supply'd uses a Bottom-Up calculation method for reports like Sales > By Product.

  • The Method: It calculates the total for each individual line item (including rounding) first, then adds those totals together for the grand total.

  • The Benefit: This ensures line-level accuracy, especially when different products have different tax rates or discounts.

  • The Discrepancy: You may notice a $0.01 difference compared to a "Top-Down" calculation (calculating tax on the final subtotal) due to when rounding occurs.

2. Sales Reporting: Gross vs. Net

Understanding the difference between these two figures is essential for accurate revenue tracking.

  • Gross Sales: Total "sticker price" including taxes (such as GST) and before discounts. Best for tracking raw sales volume.

  • Net Sales: Final revenue excluding taxes and after discounts/returns. This is the actual revenue reported on your profit and loss.

3. Profitability: Gross vs. Net Profit

  • Gross Profit: Revenue minus COGS (Cost of Goods Sold). It tells you if a specific product is priced correctly (e.g., Bread Price - Ingredient Cost).

  • Net Profit: The final amount left after subtracting everything—including labor, rent, power, and your Supply’d subscription.

4. Understanding COGS (Cost of Goods Sold)

Supply'd provides a real-time "Operational" view of your costs rather than just a month-end accounting summary.

  • Landed Costs: Includes the product price plus freight, shipping, and supplier fees.

  • Yield & Wastage: Automatically factors in the cost of wasted ingredients (e.g., flour bought vs. flour used) into your COGS.

  • Batch-Level Costing: Uses FIFO (First-In, First-Out) to track price fluctuations. If the price of a supplier's milk rises, Supply'd knows exactly which batch you are currently using to keep profit reporting 100% accurate.


Searching a Report

You can search a report for any specific search term. For example, you want to see the statistics for a certain product, you would search for the name of the product and the report will show statistics for that product.

To search in a report, click on the magnifying glass and enter your search term. In this case searching "Caramel" will bring up all products with caramel in the name, within that report.

Clicking the X in the search box will reset the report to show all products again.


Downloading a Report

To download a report, click on the download symbol.

The report will download in a CSV format (can be opened in Excel, Numbers etc.).


Filtering a Report

Reports can be filtered to show data from only those areas you wish to see.

To filter a report click on the 3 lines in the top right.

The Filter Report form will appear. Using the drop-downs, select the fields you would like to filter the report with.

circle-info

The options will vary depending on the report selections.

Click the button to apply your selections and filter your report.

Last updated